Fairmont Hotels partners with Universal Studios

Fairmont Hotels & Resorts has partnered with Universal Music Group to launch a new global music platform.

The partnership includes a series of exclusive events and initiatives including live performances for Fairmont Hotels’ guests.

Fairmont’s president Jennifer Fox said: “At Fairmont, it’s our goal to connect guests with the very best of the destination and deliver authentic experiences that are meaningful to them. Through our partnership with Universal, we can provide our guests with exclusive access to music events and programs that they might not otherwise have had an opportunity to experience.”

Universal Music Group head of new business Olivier Robert-Murphy commented: “We’re always looking for new ideas to create and deliver interesting ways for people to enjoy our artists’ music and we look forward to working with Fairmont to continue to develop innovative music-inspired experiences.”

To mark the launch of the partnership, Fairmont Hotels & Resorts and Universal Music Group will host a live performance by British soul singer Jessie Ware at Universal’s Abbey Road Studios in London.

Commenting on the event, Universal Music Canada president and CEO Randy Lennox said: “Jessie is an internationally acclaimed artist and the Abbey Road setting could not be more perfect to showcase her immense talents.”