New York venue to open first Middle East franchise
New York-based Italian restaurant chain Serafina is opening its 18th restaurant worldwide, and its first Middle East franchise in Souk Al Bahar, Downtown Dubai, in October with Ginza Restaurants.
The latter is the managing and operating company responsible for dining outlets such as Brandi Pizzeria, and Vogue Café, both in The Dubai Mall.
With a capacity of more than 300 customers, Serafina Dubai has a large outdoor terrace area covering a total of 4,126ft2, where customers can enjoy a view of The Dubai Fountain and the Burj Khalifa.
The Serafina restaurants are colourful with huge signature mural paintings across the walls and energetic music to create a fun atmosphere, with special DJ nights. With imported Italian specialities, the restaurant is also set to have a pizza menu of more than 24 different kinds.
Serafina Restaurant Group is owned by Vittorio Assaf and Fabio Granato, who opened their first location in New York City in 1995. Today, the NYC restaurant has a number of celebrities passing through its doors, including the Kardashians, Lady Gaga, Prince, Justin Timberlake, the Beckhams and many more.