Accor rolls out sales app

Accor has partnered with Salesforce.com to create an app for its 700-strong salesforce that allows it to access the group’s strategic accounts. 

It is hoped that ANAIS (Accor New Application for Integrated Sales), will give sales staff a better understanding of their B-to-B customers.

“We are continually improving the efficiency and performance of our distribution and sales systems. These are key selection criteria for our hotel owners under management and franchise contracts,” said Jean-Luc Chrétien, Accor executive vice-president for sales, distribution & loyalty. “It is in this strategic context that we have created this new customer relations management tool that will enable us to better meet our B-to-B customers’ expectations.”

Salesforce.com – a company focused on the field of business applications in cloud computing and CRM applications - designed the app in collaboration with Accor sales operations teams.

ANAIS includes several applications (contracting, database, reporting, etc.) that have hitherto been used by the group’s sales force and brings together in a single solution all the information and features the sales teams need.

This new tool centralises all the group’s data on its 320,000 B-to-B customer accounts, including past and current contracts, and monitors business practices before, during and after their stay.

ANAIS is also able to encourage sales force collaboration by offering chat features, the ability to discuss customer opportunities and document sharing. The Cloud solution means that users can access using any device, thus facilitating mobility.

Accor vice-president global sales, Carlo Olejniczak said the app enabled the company to network its sales force in 34 offices around the world.

“It promotes the exchange of best practice and time/workload optimisation,” he asserted.

“ANAIS gives the full picture of the data on our key accounts, thus enabling us to improve our business performance by focusing on better quality customer relations.”