Jumeirah's YouTube channel passes 5 million views

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, has received more than five million hits on its YouTube channel http://www.youtube.com/jumeirah, placing it ahead of other luxury hotel brands.

The most popular video on the channel – Burj Al Arab’s ‘Leave the Ordinary Behind’ has attracted more than one million viewers, while the recently launched ‘Experiences’ campaign has seen viewership numbers rise over the summer.

In order to reach Jumeirah’s key target markets, the promotional videos are delivered in English, Arabic, Russian and German and marketed through a wide range of social media.

Jumeirah Group director of digital strategy Terry Kane revealed the channel has seen a 119% increase in views since 2012, and the group has uploaded 73 new videos to keep up with the demand for digital content.

“Surpassing the five million mark means that we have left the competition behind. There are now 181 videos available in four languages ensuring that Jumeirah now has a global reach in the major markets. The next step in our video strategy is to further enhance the rich media capabilities of our mobile site,” he said.

The top three countries to watch Jumeirah’s videos are: Saudi Arabia with 951,358 views, United States with 799,107 views and United Kingdom 608,221.