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Prologic First to present Hotelier award


David Edgcumbe, October 30th, 2013

Prologic First, the developer of integrated software solutions for the hospitality sector, is to present the IT Person of the Year award at the Hotelier Middle East Awards 2013.

The event, to be held tonight at the JW Marriott Marquis Dubai , is a showcase of the very best of the region’s hospitality industry, and as one of the event’s sponsors, Prologic First has declared a desire to celebrate

Speaking to Hotelier Middle East ahead of the awards, Prologic First’s vice president of hospitality for ME&A Amit Sharda said: “It is a well-known fact that the sign of a truly successful company is their employees. In a hotel everything from the way the sheets are folded right up to greeting your guests with a smile, tells the hotel’s story. We appreciate what Hotelier Middle East has accomplished and continues to accomplish each year by giving these individuals who are the back bone of every hotel, the chance to shine through.”

Prologic First will also be using tonight’s event to tell hoteliers about some of their latest hospitality innovations including applications for smart phones and SAAS models. They recently launched their point of sale application (Touché) on android devices and paperless check-in/checkout via iPad.

“The hotel industry continues to flourish every year and 2013 is no exception. With digital marketing and social media replacing advertising campaigns, the sheer scope of technology has continued to play an ever increasing role in our lives. Smart hoteliers will keep their eye out for authentic and creative ways to make the best use of the latest technology and not be left behind in the rat race,: said Sharda.

Other developments include Prologic First’s Web Booking Engine that enables online bookings on a hotel’s web site to refer to the WISH PMS database to accept or decline a booking request; a central reservation system that enables CRS agents in a chain Central Reservation Office to accept bookings for any of their properties, while the Pegasus reservations service allows travel agents to make bookings using their airline reservation terminals