Ferrari World to launch new attraction in 2014

Abu Dhabi’s Ferrari World will launch a new attraction this year, the theme park announced at a global tourism event in London.

“We return to WTM [World Travel Market] this year with more to showcase... We’re preparing to launch a brand new attraction later this year. Karting Academy will be the first electric powered go-karts in the region,” Bruno Wiley, sales director at Ferrari World Abu Dhabi, said at the opening of WTM 2013 in London on Monday.

The attraction is the only Ferrari-branded theme park in the world, the biggest indoor theme park in the world and home to the world’s fastest roller coaster, the Formula Rossa, which travels at 240km/hr.

Launched in 2010, it is home to around 20 rides and attractions.

Last month, it announced that it will move to a seven day operation in a bid to meet rising customer demand.

"Our move to a 365-days-a-year operation was prompted by the growing entertainment demand on Yas Island, which is now firmly established as a regional leisure destination," said Mike Oswald, general manager, Ferrari World Abu Dhabi.

The move comes as the Abu Dhabi Tourism and Culture Authority (TCA) released figures in October which suggested that hotel occupancy in Abu Dhabi topped the 1.5 million mark in the first seven months of the year, a year-on-year rise 10 percent.