Dubai's Jumeirah Emirates Towers to relaunch F&B

Jumeirah Emirates Towers, part of luxury Dubai Hotelier, Jumeirah Group, is to relaunch the Rib Room steakhouse and Lebanese outlet Al Nafoorah, repositioning the restaurants as standalone venues.

The move comes as part of the launch of Jumeirah R&B which will take the company in a new direction with its F&B offering towards supporting ‘independent’ restaurants, and stand-alone venues.

Commenting on the relaunch of the Rib Room, Jumeirah Emirates Towers Assistant Marketing Manager, Stacey McMurtie said: “It’s not just the marketing, we are relaunching the Rib Room will have a different look and feel. The menus will be revamped and it will also be the little touches such as uniforms and presentation. We are looking solidify Rib Room as a brand you could take anywhere in the world.”

The Zabeel Saray Rib Room to open later this year will be based on the changes made at the Jumeirah Emirates Towers venue. Some of the signature dishes will also be rolled out at the London Rib Room at Jumeirah Carlton Tower.

While the All Nafoorah and Rib Room are the only outlets in Jumierah Emirates Towers to have confirmed relaunches in the pipeline, there is talk of the ‘Japanese trio’ of restsaurants in the property, Et Sushi, Harry Ghattos and Tokyo@thetowers to undergo similar overhauls in the near future in line with the new R&B vision.

One concept under the Jumierah R&B model has already been rolled out at Jumierah Emirates Towers; Alta Badia, launched in October 2013, replacing Vu’s. The Italian restaurant is run by chef Claudio Melis, who used to run a two-Michelin-star restaurant in the food lover’s region of Alta Badia, Italy.

Tortuga, an authentic Mexican restaurant at Madinat Jumeirah, formerly operating as The Wharf, is headed by chef patron Carlos Hannon and officially launched last night.

Further details on the Jumeirah Emirates Towers on the relaunches of Al Nafoorah and Rib Room will be released in late February.

Led by Jumeirah Group senior vice president RnB Gert kopera, general manager operations food and beverage and managing director Jumeirah Restaurants Jason Myers, and Jumeirah Group corporate director culinary Christian Gradnitzer, Jumeirah RnB aims at establishing Jumeirah Group as “a leading operator of successful restaurants and bars” globally.