UAE based City Seasons to rebrand and restructure

The UAE based City Seasons Group of Hotels will now be known as City Seasons Hotels, with the company also launching a new logo and going through a restructuring process to better reflect its varying hotel portfolio.

Having grown over the last nine years from a single property to managing six hotels across Abu Dhabi, Dubai, Al Ain and Muscat, the group’s reorganization will create a hierarchy of sub-brands among the company’s single five-star, four four-star and ‘All-Suite’ Hotel.

City Seasons Hotels managing director Mohamed Al Aamri said: "Over the past few years, our business has witnessed a healthy growth and our name is now established in the hospitality market; we felt it was time for a change.”

'We have refreshed our logo to match our present offering while reflecting on where we see ourselves in the future. The new logo is one of the elements that proudly add to our vision and the plans to double the Group's portfolio by 2020," add Al Aamri.

The group’s rebranding has been overseen by marketing agency QUINT, and will incorporate future advertising campaigns, signage, stationary and the complete range of promotional material.

City Seasons Hotels is now preparing for the opening of its latest property, the Royal Rose Abu Dhabi, which was originally scheduled to open in September 2013 but is now planned to open in Q1 this year.

The group has also announced plans to expand its portfolio to 18 properties by the end of 2015.