Taj Palace Hotel Dubai appoints new DOSM

Asser Samy has joined the team at the Taj Palace Hotel Dubai as its new director of sales and marketing.

The appointment marks Samy’s second stint at the hotel, where he previously spent four years as assistant director of sales and director of sales.

Prior to rejoining the Taj Palace Hotel Dubai, Samy served as director of sales and marketing at Dusit Residence Dubai Marina.

Commenting on Samy’s return to the property, Taj Palace Dubai acting general manager Ahmed Badawy said: “With his knowledge of both the hotel and its competitors, Asser is well placed to promote the Taj Palace to established corporate and leisure markets, and will be targeting those countries that are big generators of business, such as China, India and Developing new markets such as Latin America, East Europe and South Africa, in addition to GCC market which is the main leisure market to Dubai.”

Samy, an Egyptian national, holds a degree from the Faculty of Tourism and Hotels Management – Alexandria University, with further qualifications gained at American Hotels & Motels Association.

He has previously worked with Sheraton Nile Cruises at the front office, responsible for processing group bookings and VIP arrivals, before moving to Dubai to join the team at Hyatt Regency, where he served in various posts for 11 years.