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Manitowoc opens new sales office in Dubai


Parinaaz Navdar, February 27th, 2014

Kitchen equipment manufacturer Manitowoc has opened a new sales office in Dubai in the Jebel Ali area.

Speaking to Caterer Middle East at Gulfood, Manitowoc Foodservice senior vice president – marketing and strategic accounts EMEA Graham Veal said: “We are investing in the region with a new office in Jebel Ali, including a demonstration kitchen for our customers to work on new menus, ideas, sessions with food suppliers, and we are investing in resources in terms of sales service infrastructure.

Manitowoc has also expanded its team in Middle East, with the appointment of a sales project manager, a distribution manager, a global and regional accounts manager, key accounts and distribution manager, and an admin and marketing coordinating for emerging markets. The company will also appoint a culinary specialist to join the team this year. 

At Gulfood, Manitowoc also displayed the new Garland Module-Line, which can be customised with various cooking equipment, including a variety of cook-tops, food wells, fryers, and refrigerated bases.

The Garland Modular-Line range feature ‘green heat’, which is provides consistent concentrated heat. One generator can heat up to four hobs at a time.