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Nicole Scherzinger appears at Dubai food festival


Arabian Business staff writer, March 16th, 2014

Former Pussycat Dolls lead singer and reality TV judge Nicole Scherzinger flew to Dubai to be a guest of British Airways at the Taste of Dubai food festival, which was staged this weekend at Dubai’s Media City.

“Dubai is one of my favorite cities, as it has everything a girl could want. I was delighted to join British Airways in their VIP Lounge at Taste of Dubai and enjoy world-class service and exquisite British hospitality. I thoroughly enjoyed sampling the incredible choice of culinary delights on offer, thank you British Airways, it was Scher-mazing,” the 35-year-old American singer and The X Factor judge said.

“We have enjoyed a successful partnership with Taste of Dubai for several years,” said Paolo De Renzis, BA’s area commercial manager, Middle East and Central Asia.

“Being a part of such a reputed and popular event offers us the chance to reward and meet all our partners and elite travellers from the UAE in a luxuriously relaxed environment. With the growing interest in travelling from the region, British Airways is investing further with increased flight frequencies and the addition of new aircraft.”