Kohler Co. opens first signature showroom in GCC

Bathrooms, kitchen and bath design specialist Kohler Co. has opened its first signature showroom in the GCC in Dubai as part of a five-year expansion strategy.

The 400m² kitchen and bath gallery is the company’s first step toward strengthening its distributor network with the opening of more showrooms across the region to follow.

The gallery was inaugurated by David Kohler, president and chief operating officer of the company, who commented that it is a testament to Kohler’s commitment and belief in the region’s potential for even greater growth.

Kohler commented: “The company has seen great interest from the UAE and we see great growth potential in this marketplace of discerning customers, especially with Dubai winning the Expo 2020 bid. We are confident this will open doors to more growth and success in the country and region.”

He added that Kohler strives to bring a new element of “gracious living” to customers, explaining: “It’s about a quality of charm, good taste and generosity of spirit that is especially appreciated by our customers in the Middle East. They embrace bold design and leading functionality, and recognise the importance of water conservation and sustainability.

I’m particularly excited to be here today celebrating this stunning showroom that is one of the most impressive I have seen around the world.”

Kohler managing director, EMEA, Jerome Michel commented that the inauguration of the showroom comes in unison with the company’s official certification by Estidama — Abu Dhabi’s sustainability initiative. The objective of Kohler is to achieve a net zero environmental footprint by 2035.

Michel stated: “This region holds great promise for the luxury market, and we are confident that our established regional distributor network and strong customer relationships will give us an enviable foothold here.”