Dubai-based Citymax Hotels launches CSR plan

Dubai-based Citymax Hotels has introduced a new CSR plan called Citymaximum, which will focus on local environmental responsibility and employee welfare.

The plan, which will be rolled out during April, has been divided into three sections – a beach cleaning drive, an adopt-a-community initiative, and a healthy living campaign for Citymax employees.

The beach cleaning drives will be held between the months of April and June, and will include participation from Citymax executives, employees and families from the group’s three hotels, as well as staff from the corporate office.

Neighbouring communities around the three hotels in Bur Dubai, Al Barsha, and Sharjah will also benefit from a spring cleaning campaign by the hotels.

During Ramadan, Citymax hotels will offer complimentary Lavazza coffee and water to taxi drivers and passers-by.

As part of the healthy living campaign, the canteen menu at Citymax will include nutritious meals such as salads, vegetables, fruits and fish. Yoga classes will also be offered in the corporate office in addition to weekly team walks and jogs in neighbourhood parks.

Citymax Hotels COO Russel Sharpe said: “Our main asset is our people. We firmly believe that a healthy employee is a happy employee. Creating an in-office wellness campaign is paramount to its success as the majority of our employees’ time is spent at the workplace. This is the reason for creating a healthy canteen menu as well as offering yoga classes in the corporate office and at the hotel gyms during the day. Our emphasis is on more than just promoting healthier lifestyles. We want to bring our employees closer together and create a team spirit between colleagues of all levels.”