Traders Hotels launches digital newsstand

Traders Hotels, part of the Shangri-La Hotels & Resorts network, has introduced digital newsstand PressReader in its 15 hotels throughout the Middle East, Australia and Asia.

The technology offers guests cover-to-cover full editions of more than 2,500 global newspapers and magazines in 60 languages from over 100 countries. They can be read or downloaded on personal laptops and mobile devices.

“We at Traders Hotels strongly believe in offering our guests the quickest and easiest way to get what they need,” said Traders Hotels chief operating officer Lothar Nessmann. “In this instance, PressReader clearly does that.”

Guests can access the service after checking in, without having to set up an account or log in. Once connected to the hotel WiFi, they can download and launch the PressReader app on their personal devices and instantly select from thousands of titles. The service is available anywhere on the hotel property.

PressReader’s selection includes many local newspapers and lifestyle magazines from the areas served by the hotels.

“We are happy to support Traders Hotels’ goal of making life easier for their guests,” said PressReader chief commercial officer Igor Smirnoff. “This partnership allows us to meet the needs of Traders Hotels’ guests while aligning to their eco-friendly practices through PressReader’s digital delivery format.”

Catering to both business and leisure travellers, Traders Hotels has a presence in hubs such as Hong Kong, Singapore, Kuala Lumpur and Dubai.