Dubai's HMH eyes Sudan expansion

Dubai-based Hospitality Management Holdings has announced plans to expand its presence in Sudan.

Since taking over the management of Coral Khartoum Hotel in 2009, HMH has steadily increased its presence in Sudan, with five hotels now in the country portfolio, including two properties due to open this year – EWA Port Sudan Hotel & Apartments, and EWA Khartoum Hotel & Apartments.

Speaking at a press conference in Khartoum, HMH CEO Laurent Voivenel said: “Sudan is part of our 'Go Africa' strategy. With three hotels in operation and two under development we are strongly positioned in Sudan and well-placed to contribute to the growth of the local hospitality and tourism industry.”

“We have got a strong portfolio of brands and are in intensive discussions with Sudanese Kuwaiti Hotels Company to consolidate and build on our strategic cooperation,” he added.

Sudanese Kuwaiti Hotels Company general manager Abo Bakr Mohammed Abo Bakr said: “Sudan has tremendous potential to be developed as a tourism destination but there is a lot of catching up to do. Once known as the bread basket of the Arab world, Sudan is the third largest yet one of the least visited countries in Africa despite rich history, diverse culture and incredible scenic beauty.

“The travel and tourism infrastructure in Sudan needs to be developed. There is a shortage of hotels, particularly outside the capital Khartoum, with many key tourist attractions completely lacking suitable accommodation. Hospitality Management Holdings is among the few reputable hospitality groups present in the country and has been playing an instrumental role in the development of the industry.”

According to a report issued by Sudan’s Ministry of Tourism and Wildlife, 591,350 tourists visited Sudan in 2013 spending US $735,501 million. The government has also pledged US $1 billion a year to boost the country’s tourism industry.