Hotelier Middle East rounds up the systems that ensure you get your profits right
EREVMAX
Effective marketing solutions
ERevMax provides hoteliers with pre-connected solutions to help them reach out to their target market in a cost effective way. In addition to supporting presence on global distribution systems and online travel agencies, the company also offers meta-search engines, opaque channels, flash sales sites, as well as social media platforms within its distribution networks.
Over the years, eRevMax has grown its client base to include 7000 clients, which translates to more than 20,000 hotels currently using the RateTiger or Connect product portfolio as their distribution platform. The company also recently introduced meta-search distribution capabilities across its products.
Explaining the significance of the concept, ERevMAx vice president sales, EMEA & APAC John Seaton says: “Meta-search is the new trend and is hugely impacting consumer behaviour and decision making - with over 28% travellers preferring meta-search to compare hotel rates.
“It is a highly effective tool that allows hotels to reach out to a much larger audience and offer an extended scope for pushing more direct bookings.”
ERevMax will also soon launch a business analytics and price shopping segment.
Tel: +97124995617
Email: middleeast@erevmax.com
Web: www.erevmax.com
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GULF BUSINESS TECHNOLOGIES
Account reconciliation simplified
Gulf Business Technologies best-seller, Infor SunSystems has introduced a new upgrade for the hospitality sector.
SunSystems 6.3 is the most accessible version of the system to date and features a fully web-enabled interface, a complete integration suite and the most comprehensive reporting system available. It is supported by a host of mobile apps so staff can monitor business activity, authorise transactions and obtain Key Performance Indicators on the move, in real-time.
SunSystems uses a single ledger for all sales, purchases, inventory and GL data so the finance team does not have to go through ledger reconciliation every month. The single ledger system also means that all standard reports such as trial balance, P&L and balance sheet are always up to date, regardless of when they are run – even if it’s in the middle of the month.
According to Gulf Business Technologies managing director Philip Breading: “Older systems with limitations on data storage, duration of storage, reporting or easy accessibility cannot keep up with the changing business environment – especially in the UAE, where hospitality is often just one facet of a business with interests across a range of activities.”
For this reason, Breading suggests Infor products such as ION POS, where hotel management, inventory management and back office systems can be pulled together and delivered to key personnel.
Tel: +971 4 426 4895
Email: philip.breading@gulfbusinesstechnologies.com
Web: www.gulfbusinesstechnologies.com
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PROLOGIC FIRST
Multi-venue revenue management made easy
Prologic First is an employee-owned software development and marketing company based in India.
In recent months, Prologic First has launched a raft of new products and revenue management solutions including a web-based central reservation system and multi-venue events and catering system, as well as an android-based point-of-sales software, and a cloud-based hotel management system.
The company has also seen greater traction in newer markets such as the UK and the Far East and is focusing on developing new revenue oriented technologies such as more guest services on mobile devices and more self-service functionality for guests.
Explaining Prologic First’s offering to the hospitality industry, Prologic First vice president – hospitality Amit Sharda says: “One of the key factors in revenue management is the data that hotels have collected over the years.
“This data can be used to do analysis and can generate better revenue yield.
“The major challenge that any hotelier may face today is the fact that this data is all scattered in their PMS and it needs IT expertise to either collect data in a single cube or to present it in a format that could be useful for the team.
“Prologic First can deliver business intelligence and performance monitoring solutions that will unearth ‘wisdom’ that will improve yield strategies for hotels.”
Tel: +971 4 3366 345
Email:amit@prologicfirst.ae
Web: www.prologicfirst.com
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PREMIER SOFTWARE
Helps manage operations more efficiently
Core is Premier Software’s leading product and its flexible design and single database structure can be tailored to meet the requirements of both standalone businesses and hotel groups. Core gives a 360-degree view of the business, helping to build profitability and manage the day-to-day operation by overseeing all aspects of a leisure club, and spa, from booking an appointment to administering membership fees.
Premier has launched a number of online tools to complement Core, including a Premier smartphone and tablet app that allows operators to book and review appointments on the go, Premier Kiosks to reduce congestion at hotel receptions, and Premier Web, which allows guests and members to book their own appointments and activities online.
“Core’s intuitive design helps the operator to maximise each opportunity for the spa and leisure departments. Monitoring the cost of the services is essential; within Core, the costs are defined including the product recipe against each treatment, allowing you to compare the actual stock used against the recommended usage,” explains Premier Software corporate sales manager Robert Whitehead.
Owing to its recent growth, at a rate of 20 new product installations per month, Premier will soon be moving to new premises in order to accommodate more training seminars.
Tel: +44 15434 66580
Email: daniel.clarke@premiersoftware.co.uk
Web: www.premiersoftware.co.uk
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IDEAS REVENUE SOLUTIONS
At the forefront of technology
With global headquarters in the United States, and regional offices in 11 countries, IDeaS Revenue Solutions has more than 5000 clients in 94 countries with a retention rate of more than 95%.
In 2014, the company launched two new products on the market. The first was IDeaS Mobile Revenue Management System (RMS) – the hospitality industry’s first-to-market mobile app with the capability to view, adjust and report on pricing activities anytime anywhere. The second was IDeaS Revenue Performance Insights.
IdeaS Revenue Performance Insights uses SAS visual analytics to deliver reports and business data, and provides revenue managers and executive management the ability to report, analyse, and act on hotel performance through a web and tablet-friendly user interface.
Other products and services launched recently include IDeaS Mobile Pricing System App, IDeaS Price Optimisation Service and IDeaS Meetings & Events Revenue Opportunity Analysis.
Over the years, IDeaS has worked with clients globally on revenue performance challenges, from reviewing tactical decisions at individual hotels to long-term future planning for large-scale hotel groups.
IDeaS Revenue Solutions EMEA managing director Fabian Specht says: “Through these client interactions, we’ve seen the obstacles that exist within the current economic conditions, however, we have also been afforded a big-picture view of the opportunities that can be harnessed with the right approach.
“Navigating the roadmap to long-term, positive revenue performance can be achieved both tactically in the short term and strategically in the long term with key steps and considerations in place. We’ve compiled our experiences with thousands of clients worldwide to develop a Revenue Development Roadmap to supplement strategic revenue planning and fuel Total Revenue Performance.”
IDeaS was founded in 1989 and has become the world leader in pricing and revenue management software, services and consulting for hotels, resorts and casinos, with tools to help hoteliers to drive better revenue for their businesses.
Tel: +44 (0) 1628 490194
Email: info.emea@ideas.com
Web: www.ideas.com