Starwood to open four more luxury hotels in China

Starwood Hotels & Resorts Worldwide is to open four more hotels in China this year under its luxury brands

Among them will be The St. Regis Chengdu; The Azure Qiantang, a Luxury Collection Hotel, Hangzhou; The Castle Hotel, a Luxury Collection Hotel, Dalian; and W Beijing - Chang’an.

“The rapid growth of Starwood’s luxury brands in China reflects a robust demand for high-end hospitality from an increasingly affluent market, where domestic travel continues to thrive,” said Paul James, Global Brand Leader for the three brands.

“This year, we are thrilled to open four luxury hotels in distinct Chinese destinations for a new generation of global guests, who are more often traveling across our luxury portfolio.”

In total, Starwood is planning to open 20 hotels across its nine brands in the region; having already doubled its luxury footprint in China, it expects to double this figure by the end of 2015.

Further plans to debut the W brand in China include: Changsha, Chengdu, Macau, Shanghai and Suzhou. St. Regis will build on its well-established presence in China with the opening of The St. Regis Chengdu later this summer, along with new hotels in Changsha, Haikou, Lijiang, Macau, Nanjing, Sanya and Zhuhai in the next three years.

In addition to The Castle Hotel, A Luxury Collection Hotel, Dalian and The Azure Qiantang, A Luxury Collection Hotel, Hangzhou, Starwood plans to expand the presence of The Luxury Collection brand in Nanning, Xiamen, Nanjing and Suzhou.