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Societe Dubai picks World Brand Ambassadors


Devina Divecha, July 7th, 2014

After a month-long search that started with the Dubai nightclub receiving over 1000 applications, Societe Dubai has revealed its two World Brand Ambassadors.

English national Olly Lewis, and Claudia Klingbeil from Germany, were chosen to take on the role which has been dubbed as the ‘best job in the UAE’ by the nightclub.

The campaign began in May when Dubai residents were asked to submit a selfie to the Societe Dubai team. Of the 1013 that applied, 50 progressed to the second stage where they had to film a ‘pick me’ video, with 18 individuals eventually shortlisted for a face-to-face interview at the nightclub.

Lewis and Klingbeil will represent the Societe brand across six destinations – Sri Lanka, Nepal, Lebanon, Jordan, Thailand and Turkey.

They will be tasked with making a video and image diary while undertaking different experiences including a three-day trek to Mount Everest base camp. They will also be expected to spread the Societe name.

Club director Gary Holliday said: "The entire ‘best job in the UAE’ campaign has been a roaring success and we’d like to thank everyone who took the time to apply for the job. The standard of the videos submitted was very high and they were all a pleasure to watch."

He added: "All of the 18 interviewees will be joining us on a Societe active day out to show our appreciation of their efforts. We will also be bringing the ‘best job in the UAE back next year, bigger and better than before."