SIAL delegates to get taste of European meat

Meat from the European Union is to be showcased at food & beverage exhibition SIAL Middle East later this year.

Taking place from November 24-26 at the Abu Dhabi National Exhibition Centre, the event will feature more than 1000 exhibitors from over 50 countries and aims to attract 15000+ dedicated trade visitors from the industry.

One of those exhibitors will be European Meat - Tradition, Quality and Taste, programme organised by the Association of Butchers and Producers of Meat of the Republic of Poland.

It promotes the meat from the European Union, where cattle and poultry are subject to strict veterinary controls, guaranteeing that the meat is a 100% pure quality product which retains all its healthy nutrition and taste.

Products to be presented will include fresh cold or frozen beef, poultry and processed products. There will also be a presentation of the natural farming and animal health prevention methods used, and the production process resulting in the final product meat, meat products and cold meats.

Attendees will be invited to try the products, while there will also be films, advice, tasting and live cooking stations.