Ritz-Carlton expands mobile app to F&B ordering

The Ritz-Carlton Hotel Company has added a new feature to its mobile app which allows guests to make real-time service requests and order food and beverages.

Launched in 2012, the app originally featured exclusive tips, tours and integrated with the brand’s other social platforms such as Foursquare, World Concierge.

However, it has now been developed to facilitate mobile check-in and check-out, as well as real-time service requests, and food and beverage ordering at select hotels.

“The Ritz-Carlton is known for one-to-one personalized service, and the development of our App enables us to deliver that service efficiently, and also dedicate additional time to anticipate guest needs that are often unexpressed and attend to the all-important details,” explained The Ritz-Carlton chief sales and marketing officer Ed French.

“We also placed great importance on extending our travel knowledge and expertise to users to ensure we are launching an App they will find worth keeping on their device beyond a stay at one of our hotels. An abundance of travel tips and recommendations are also available for each destination where we have a hotel.”

One of the hotels where the food and beverage service has already been piloted is The Ritz-Carlton, Naples, in Florida, where guests can make their orders from their mobile device by the pool.

“Reducing three trips between you and the bar to execute that order to a single trip both gets your order to you faster, and leaves us more time to engage and focus on your total experience,” said French.

Marriott International, the parent company of the Ritz-Carlton, recently extended its mobile check-in and checkout feature to eleven more of its brands, meaning it will be available at over 4000 hotels around the world by the end of the year.