Rania Helal has been appointed as the new marketing manager at Millennium Airport Hotel Dubai.
Helal brings advertising, hospitality and media industry experience to the role, with a journalism and mass communications degree and 15 years’ experience in the advertising industry and broadcast media business development.
She relocated from her native Egypt to the UAE in 2012, joining Hyatt International Hotels in a key marketing communications role.
Subsequent senior marketing positions with other major international hotel brands in the region, including Mövenpick Hotels & Resorts and Emaar Hospitality Group, allowed her to further develop both her commercial and communications capabilities.
Millennium Airport Hotel Dubai general manager, Simon Moore said: “Rania is a great addition to our international management team and her career track record across the media and hospitality sectors means that she comes with unique 360 degrees industry insight.
“This will be invaluable when it comes to maximising on the various marketing channel opportunities and driving both brand and property awareness on the local and international stage.”
Fluent in Arabic and English, Helal is an acknowledged brand positioning specialist and, as well as handling day-to-day responsibility for the hotel’s marketing activity, will oversee strategic community relations, advertising plans, sponsorship programmes and CRM strategy development.
“The Millennium Airport Hotel Dubai is a hospitality landmark in the city, and I am extremely excited to join this award-winning property and to capitalising on our location and reputation as we explore new marketing channel opportunities and cement new strategic alliances,” she said.