Marriott expands budget brand Moxy Hotels to US

Moxy Hotels, the new affordable lifestyle brand introduced by Marriott International in Europe last year, is to enter the US market, with eight projects already slated for development.

The brand made its debut in September with Moxy Milan Malpensa Airport in Italy, and more hotels are set to open in Germany, Denmark and the United Kingdom over the next two years.

The operator has now confirmed that the brand will also cross the Atlantic to plant its flag in New York, San Francisco, Seattle, New Orleans and Chicago.

“Moxy fully embraces today’s contemporary traveller and welcomes guests with its style, design and attitude,” said Marriott International global officer, luxury and lifestyle brands Tina Edmundson. “Moxy clearly resonates with the young and young at heart – it’s fun, edgy, and social, all with a youthful spirit.”

Lounge areas in Moxy Hotels aim to be highly social spaces, with 24/7 self-service grab and go, plug-ins for personal devices, free and fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram.

Each hotel also has a library and plug-in zones and guest rooms will offer keyless entry, screen-casting and motion-sensor lighting.

“We have implemented a development strategy across North America in locations that meet the Moxy mantra – high performing markets and urban locations popular with millennials,” commented Marriot International chief development officer Eric Jacobs. “We are focusing on travellers looking for comfort, a distinct style and affordability.”