Marriott International has introduced its Marriott Rewards programme at 26 Protea hotels in South Africa.
From this week, Marriott Rewards members will be able to earn and redeem points at Protea hotels in Johannesburg, Cape Town and Durban.
Marriott International chief sales and marketing officer Middle East and Africa Neal Jones said: “The introduction of Marriott Rewards across Protea properties marks the latest phase in the integration of Protea Hotels within the Marriott International family.
“Marriott Rewards is our award-winning loyalty programme with over 47 million members, to which we are now actively promoting the unique delights of Protea Hotels. We are also constantly innovating to provide our members new and compelling ways to engage with and enjoy its benefits.”
Under the programme, members will be able to enjoy full Elite benefits at participating Protea Hotels, Protea Hotels Fire & Ice! and African Pride Hotels in Johannesburg, Cape Town and Durban.
Protea Hotels comprises more than 100 African properties ranging from chic urban hotels to luxurious safari lodges in countries that include South Africa, Malawi, Namibia, Uganda, Tanzania and Zambia.
Following the introduction of Marriott Rewards to an initial 26 properties, the programme is set to roll out to all remaining Protea properties in late 2015.
As part of the launch and in addition to earning points, members who book their travel to any of the 26 participating hotels will receive a 10% discount on the best available rate.
Members of Prokard, the current Protea rewards program can also be members of Marriott Rewards as both loyalty programmes will coexist.
However, dual-member guests will only be able to earn points from one programme with each stay that can be selected either at the time of reservation or upon check?in.
Marriott International last April became the largest hotel company in Africa having completed its acquisition of the 116-hotel Protea Hospitality Group (PHG), based in South Africa.