Sale Sucre Patisserie expands to UAE from Egypt

Egyptian pâtisserie Salé Sucré has opened its first branch outside Egypt in Dubai, UAE, at Business Bay’s Avenue Mall.

Since its opening in 1999, Salé Sucré Pâtisserie now has 17 stores across Cairo and Alexandria.

Salé Sucré Pâtisserie managing partner Osama Heikal said: "After our success in Egypt, we expanded into the UAE with a vision to become one of the leading pâtisserie brands across the Middle East.

"Our Dubai branch continues to uphold our commitment to provide a diverse product range suitable for any occasion or celebration, guaranteed freshness and competitive prices to ensure our customers can truly indulge."

He added: "The move conforms with our expansion plans to open our doors to new communities in prime commercial locations."

“We placed importance on investing in a team of pastry chefs who possess the exact know-how, precision and creativity which ensures our products are created using the highest calibre of production for any occasion,” said Heikel.

The 60m² store in Dubai offers customers Oriental favorites and more than 30 cake varieties. The 'mono portion' includes éclairs and tartlets, and the patisserie also offers verrines presented in glass pots and macarons in10 flavours. For groups or sharing, both the minis and petit four are options to choose from.

Salé Sucré Pâtisserie also offers bespoke cakes tailored to any occasion.

The brand has plans to launch additional products to the menu and introduce a delivery service in the near future.