Qatar's Al Sawari Holding and Aiana Hotels sign JV

Qatar’s Al Sawari Holding and Indian hospitality company Aiana Hotels & Resorts LLC have signed a joint venture agreement to create Aiana Hotels & Resort, a global hotel management company, with Indian service as its ethos.

The company’s portfolio will comprise upper upscale hotels, resorts, and serviced apartments in the Middle East, Indian Subcontinent, and South East Asia, and will bring the first Asian-inspired hotel to Qatar.

Commenting on the partnership, Al Sawari Holding and Al Faisal Holding chairman Sheikh Faisal Bin Qassim Al Thani said: “Given the long standing relationship between Qatar and India, there is great synergy in the similar way that we travel. This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and The United States of America.”

Aiana Hotels & Resorts LLC joint managing director and chief executive officer Amruda Nair added: “With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travellers seeking authentic and immersive experiences that will stay with them long after they have checked out.

“I was fortunate to meet H.E. Sheikh Faisal bin Qassim Al Thani who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence. Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travellers. We call it Hospitality 2.0.”