SPG launches concert series for members

Starwood Preferred Guest, the loyalty programme by Starwood Hotels & Resorts Worldwide, has partnered with Trevana Entertainment to launch its Hear the Music, See the World campaign.

As part of the campaign, SPG members can redeem Starpoints to attend any of the five in-hotel performances by popular musicians. This year’s roster includes Nate Ruess from Fun, Zhang Zhen Yue, Jamie Cullum, Bastille, and John Legend.

Starwood Hotels & Resorts senior vice president distribution, loyalty, and partnership marketing Mark Vondrasek said: “Music moves our members, so we’re making this year’s programme even more memorable, which will deepen our relationship with our most valuable guests.

“Through SPG’s music programme, we’re redefining what loyalty programmes can do. We’re continuing to cultivate loyalty beyond reason with all of our members by providing them once-in-a-lifetime access to music’s top talent and the chance to see amazing performances from the comfort of SPG’s luxury suites in some of the world’s best venues.”

Additionally, through a partnership with appliance company AEG, SPG members can also enjoy concerts at SPG’s Luxury Suites at affiliated concert venues such as Staples Center in Los Angeles, Shanghai’s Mercedes-Benz Arena, and London’s The O2.

Members will also have priority access to festivals including Coachella, New Orleans Jazz & Heritage Festival, and Britush Summertime Hyde Park.

Members will be offered VIP or general admission passes, behind the scenes tours, prime spots in the audiences, and access to hospitality AMEX lounges, catered dinners, and more.