Hilton reveals new F&B concepts in Dubai

In an interview with Caterer Middle East, Hilton Worldwide vice president food and beverage, Europe, Middle East and Africa Simon Lazarus said the organisation is slated to open 15 third-party concepts in EMEA in 2015, with the GCC to see approximately 5-6 of these, to add to its existing portfolio of more than 30 such EMEA partnerships.

One of the examples he revealed was with the DoubleTree by Hilton Hotel Dubai — Jumeirah Beach, which would see three of these.

He said: “In Doubletree JBR, we are going to have three great new concepts. One being the very famous Ramusake which is one of the top brands in London currently; that will be their first foray internationally. Another great partnership [is] with a gentleman called Piers Adams who is a very famous bar and nightclub operator in London and in Scotland.

He has a new brand called The Copper Dog, which is going to be an upscale pub, very much going after the 30-40 something market. It’s a very elegant gentleman’s club.” These two are scheduled to open in Q4 2015.

Lazarus continued: “We have an entirely new concept called Stereo Arcade. It’s a retro concept where it’s a bar with great music, and you will have old video games.” This is slated for Q3 2015.

He said there are a few more which he could not announce at the time to make it “a real F&B destination within Dubai”.