Wyndham Hotel Group appoints SVP worldwide loyalty

Wyndham Hotel Group has appointed Noah Brodsky as senior vice president, worldwide loyalty and engagement.

In his new role, Brodsky will be responsible for leading customer loyalty and engagement across the group and its more than 7600 hotels.

He will oversee all loyalty and multi-brand marketing efforts, customer service operations, and the company’s newly formed global social media marketing group.

Brodsky was previously the group’s vice president, worldwide loyalty, where he led the recent re-launch of the Wyndham Rewards loyalty programme and managed the development and execution of a US $100 million global marketing campaign.

Commenting on Brodsky’s appointment, Wyndham Hotel Group executive vice president and chief marketing officer Josh Lesnick said: “Since his first day at Wyndham Hotel Group, Noah has brought with him an unmatched level of passion and enthusiasm for our brands and the untapped potential of the Wyndham Rewards loyalty program.

“In just a short period of time, he’s played a key role in reinvigorating the company’s loyalty programme and developed a marketing campaign that’s not only captured the attention of the industry but fuelled interest and engagement from travellers around the world. His experience and leadership will prove invaluable as we work to further transform Wyndham Hotel Group.”

Brodsky joined the group as vice president of sales innovation in 2014. Prior to Wyndham, he served as chief experience officer at WeWork in New York. He has spent 13 years in the hospitality industry, including his most recent role as vice president of global brand management for Sheraton at Starwood Hotels and Resorts.