Starwood adds 4 hotels to its Luxury Collection

Shaheen Nouman, July 15th, 2015

Starwood Hotels & Resorts Worldwide is expanding its The Luxury Collection portfolio in Europe with the addition of Augustine in Prague, Caresse Resort & Spa in Bodrum, Falisia Resort & Spa in Portopiccolo, Italy and Grand Hotel River Park in Bratislava this year.

The latest investment will surpass the 100-hotel mark for The Luxury Collection. This effort is made in tandem with the ongoing investment of more than $500 million by Starwood and hotel owners to restore some of the renowned The Luxury Collection hotels in Europe.

Starwood Hotels & Resorts, Europe, Africa and Middle East president Michael Wale said: “We look forward to building a long-term relationship with our owner partners with each of these exciting projects under The Luxury Collection brand, as we continue to grow in both established and emerging destinations in Europe.

“Growing in lockstep with the increasing global demand for luxury, Starwood remains focused on working with the right partners on the right properties in destinations emblematic of new luxury travel trends.”

“There is enormous untapped potential for The Luxury Collection; and with these new hotel openings, Starwood is putting a stake in the ground for The Luxury Collection to become the world’s largest luxury hotel brand by year’s end,” said The Luxury Collection Hotels & Resorts global brand leader Hoyt H. Harper II.

“Owners of independent luxury hotels are finding tremendous value in Starwood’s powerful distribution, loyalty and sales platforms; and this announcement reinforces that The Luxury Collection is a brand that celebrates the unique character of each of its hotels while driving greater returns.”

Augustine, a Luxury Collection Hotel, Prague opened its doors in June 30th 2015, followed by Caresse, a Luxury Collection Resort & Spa, Bodrum.

Falisia, a Luxury Collection Resort & Spa, Portopiccolo is expected to open this week, on July 18 2015 and Grand Hotel River Park, a Luxury Collection Hotel, Bratislava will open soon after (on August 1 2015).