Horeca Trade adds Sohat to its water portfolio

Middle East foodservice distributor Horeca Trade has added a new brand to its portfolio - Sohat water from Lebanon.

Category manager / beverage Hala Jaber said: "The launch of our new brand kicks off another responsible step taken forward in the water business as a solution to challenging the F&B industry."

Sohat originates from the Falougha mountains and has a low mineral content, which gives it a distinctive taste.

Jaber added: "Sohat is the most renowned natural mineral water in Lebanon, and will definitely create a sound in UAE because of its outstanding quality, naturality and also with its unique design.

"We are excited in launching the glass bottles with a minimalist design, with the ‘Sohat’ logo engraved beautifully on it. It will be perfectly fitting for any fine dining restaurants at a very good price.:

The new brand entered the market in July in two different sizes - the 1L and 33cl.