Le Meridien signs partnership with LEGO Group

Le Meridien Hotels and the LEGO Group have announced a global partnership to offer a complimentary welcome amenity to children up to the age of 12 checking in at the group’s more than 100 hotels and resorts worldwide.

According to Le Meridien and Westin global brand leader and senior vice president Brian Povinelli: “Travel broadens a child’s perspective of the world, expanding inherently curious and creative-minds.

“Our exclusive partnership with the LEGO Group encourages families to unlock their destination through imaginative free play, strengthening bonds and creating memories that are sure to last, and the LEGO amenity sets the tone for this upon arrival at our hotels.”

LEGO Group senior product manager for merchandise & promotions Soren Borup said: “At the LEGO Group, creativity and exploration are essential, and we recognised in Le Méridien a similar spirit and mentality.

“We are pleased to partner with this global hotel brand to offer their exclusive welcome amenity for families, enabling more children across the world to get a hands-on LEGO building experience.”