Hyatt appoints new VP - global brands

Hyatt Hotels has appointmed a new VP of global brands - Samie Barr, who will be responsible for brand development and management of the Hyatt Regency and Grand Hyatt brands. 

Barr, who brings more than 25 years of consumer and retail experience, joins Hyatt from Starbucks Coffee Company where she spent more than 14 years in a variety of leadership roles in brand management and innovation.

Most recently, she was vice president responsible for leading the At Home Coffee and Global Merchandise businesses. Prior to Starbucks, she held marketing leadership roles at drugstore.com, Nintendo of America and McCann-Erickson Worldwide.

“Samie comes to us with a track record of success and a wealth of experience in every facet of marketing, and her collaborative style is a wonderful fit for Hyatt,” said senior VP of global brands Sandra Codova Micek.

“She will be an instrumental leader to Hyatt as we continue to build distinctive experiences for the Hyatt Regency and Grand Hyatt brands globally.”

“Hyatt has such an incredibly rich portfolio of world-class brands, and I am thrilled to join the team and bring my passion for elevating the customer experience to Hyatt,” said Barr.

“I was drawn to this company because of its innovative spirit, people-centered focus and I was captured by the mission and values.

"I’m delighted to help shape the future of the Hyatt Regency and Grand Hyatt brands globally.”