Four ways hotels can maximise revenues this Eid

Nikhil Pereira, September 21st, 2015

While hotel sales teams have been ensuring they do not leave a stone unturned, and their properties run at full occupancy this Eid, revenue maximisation company SweetBeam has given its tips for how to up spend-per-guest.

Here are four ‘must-do’ things for hotels this Eid Al Adha:

Remind GCC guests of the variety of Eid goodies that are available from room service.
Remind guests of all celebrations and activities happening within the hotel.
Make sure that all guests are aware about any special Eid brunches available; families should be aware that their children can eat on a complimentary basis.
Offer special spa and wellness packages to guests on arrival.

In a recent survey by SweetBeam of five-star properties across Dubai, it was revealed that spending on non-room items such as restaurants and spas during this holiday is on an upward trend, jumping 19.7% from AED 291 per room per night in 2013 to AED 348 per room per night in 2014.

In addition to the spending per individual room night, the number of arrivals from Saudi Arabia are expected to go past 10%, up from the 1.3 million having visited the UAE in 2014, according to the Dubai Festivals and Retail Establishments.

“There is an opportunity for hoteliers to capitalise on their in-house spending during the Eid Al Adha holidays. Identifying the landscape of visitors and their needs, offers an insight for hoteliers to target their marketing to the needs of these visitors and to maximize non-room related sales,” said Troy Simoni, CEO, SweetBeam.

“SweetBeam offers a detailed view of guest decision-making and can ensure that all of guests enjoy the compelling experiences that hotels have to offer, and help drive enhanced guest engagement and of course revenue.”