Ashok Sharma, CEO, Towell Mattress & Furniture Industry. Ashok Sharma, CEO, Towell Mattress & Furniture Industry.

Tell us a bit about your company and its history.

Towell Mattress and Furniture Industry (TMFI), is a fully-owned venture by W.J. Towell& Co., a century-old business enterprise from Oman. The parent company dates back 135 years with humble origins. Over the decades, W.J. Towell& Co. has been a strong pillar across several industry verticals in the GCC.

What are your core products and services for the hospitality industry?

TMFI has one of the most advanced and technologically superior manufacturing facilities for mattresses, pillows and other comfort products.

What is your best seller?

Spring Air is one of our bestsellers. The brand is known worldwide for its spring and premium mattresses, along with its pillow collections, and it is the largest brand in the world for mattresses. We have also recently launched the Protect-A-Bed line of products, which has been exclusively designed for Spring Air mattresses and pillows to protect them from bed bugs, water spillages and household allergens.

What new products have you launched recently?

One of the breakthrough products we brought to market recently is the Gel-O-Pedic mattress collection – the latest in sleep technology, which uses gel-infused memory foam, widely acclaimed for its pressure-relieving comfort features.

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