Nespresso is celebrating the fifth anniversary of its entry into the Middle East market with product innovations and collaborations with chefs and bar managers.
The brand sees huge potential in the hotel and restaurant market, according to Gabriella Csvórics, marketing manager for Nespresso in the Middle East, Africa & Caribbean.
“The solution offers consistency thanks to the portion system,” she said. “You can be certain about the intensity and aroma profile of each cup – and that’s something that fine dining restaurants prefer.”
Csvórics revealed that Nespresso has launched an engagement programme with Michelin-star chefs to use its coffee in their food. It is also promoting its capsules for use in cocktails, and offers 300 recipes on its www.nespresso.com/ultimate-coffee-creations website.
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Meanwhile, Nespresso is launching two limited-edition ristrettos – Tribute to Milano and Tribute to Palermo – to celebrate Italian coffee culture.
“Following the launch of our Trieste and Napoli Limited Edition coffees, we wanted to continue our tribute to Italy by paying homage to [the cities of] Milan and Palermo,” said Karsten Ranitzsch, head of coffee at Nespresso.
It is also embracing the trend of personalisation with the introduction of its Pixie Clips machine, which features interchangeable exchangeable coloured side panels to match kitchen or hotel room interior design styles.
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