Budget hotel owners Action Hotels is planning on expanding its presence in Kuwait under the management of AccorHotels.
HE Sheikh Mubarak A. M. Al Sabah, founder and chairman, Action Hotel held development talks at the White Palace with Sebastien Bazin, AccorHotels’ chairman and CEO, in the presence of French Ambassador, Christian Nakhle.
Sheikh Mubarak confirmed that six hotels are already operating and another five are in the pipeline across Accor’s ibis, Novotel and Mercure brands including new hotels in Sohar, Melbourne and Brisbane by end of 2015. Action Hotels is one of Accor's partners in the Middle East with more than 2000 rooms and 11 hotels.
The talks, marking Bazin’s first visit to Kuwait, focused on the strong demand for quality economy and mid-market hotels in the region, highlighting opportunities for growth.
Sheikh Mubarak commented: “We are delighted to expand our operations beyond our 11 existing hotels.’’
"There is strong demand for economy and mid-economy hotels throughout the region, a trend we recognised way back in 2005 and stand committed till date. We founded Action Hotels to address this market opportunity to develop midscale and economy hotels in the Middle East, whilst others focused on the luxury end of the market."