Starwood to launch W Hotels brand in Egypt in 2020

Starwood Hotels & Resorts Worldwide, Inc. will launch the W Hotels brand in Egypt in 2020 with the opening of W Sharm El Sheikh and The Residences at W Sharm El Sheikh.

Owned by Tower Prestige for Hotels SAE, the hotel will be located at Nabq Bay in Sharm El Sheikh.

“Starwood’s lifestyle brands are gaining traction with developers and guests in Africa. We are excited to build a long-term relationship with Tower Prestige for Hotels SAE to bring W Hotels and its dynamic DNA to the Red Sea and are confident that W Sharm El Sheikh will become the number one choice for design-conscious local and international guests in the region,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.

“Not only does this signing underline our continued commitment to expand the W brand’s footprint in resort destinations, it also reinforces our leadership position in Egypt where we operate 11 Starwood hotels and have another three under development.”

A 20 minute drive from the Sharm El Sheikh International Airport, the hotel overlooks the Straits of Tiran at the mouth of the Gulf of Aqaba. W Sharm El Sheikh will also feature 300 metres of sandy beachfront with direct access to the Red Sea.

“We are delighted to be working with Starwood Hotels & Resorts on this exciting and ground-breaking project,” said Mohamed Gamal Abdelwahab Omar, CEO, Tower Prestige for Hotels SAE.

“We believe that W Hotels, with its outstanding international reputation as an innovative lifestyle brand, will reinforce the importance of Sharm El Sheikh as a world-class destination.”

W Sharm El Sheikh will offer a full calendar of W Happenings, showcasing the latest in fashion, music and design. The hotel will offer 350 guest rooms and suites, including two "Extreme WOW Suites" (the W brand’s interpretation of the Presidential Suite).

The Residences at W Sharm El Sheikh will feature 50 branded residences with a lounge. Residents will enjoy access to the facilities and services available at the hotel.

Facilities at the hotel will include an all-day dining venue, two speciality restaurants, a destination bar and W Lounge (the W brand’s take on the traditional hotel lobby).

Other amenities will include a spa, FITTM fitness facility, a tennis court, Wired 24-hour business centre, and an outdoor pool deck and bar.

Guests can also expect the W brand’s signature Whatever/Whenever service, providing guests whatever they want, whenever they want it.

W Sharm El Sheikh will also offer more than 1880 square metres of meeting and event space, including a room for larger celebrations and six studios for smaller meetings.

Tower Prestige for Hotels SAE is a family-owned company and is now one of the largest hotel and mall owners in Southern Sinai.