ADVERTORIAL: Learn to excel in luxury hospitality

The luxury sector employs nearly six million people worldwide and is growing fast, projecting a yearly 5% growth.

Conventional strategies to attract new customers are evolving, as they are now becoming increasingly sophisticated. This has resulted in the appearance of a more experience-focused clientele than before.

To meet these changes in demand, brands operating in the luxury sector have to focus on giving customers a personalised context and create an experience-based value that connects with their emotions and expectations. In an ever changing and dynamic sector, this presents a real challenge for the industry as companies struggle to find qualified candidates that satisfy the evolution of customer demands.

In light of this growing need for a knowledgeable workforce, Luxury Attitude, a training and consulting organisation specialised in hospitality and luxury industry, created a programme to bridge the gap between education and employment in these sectors.

“You Make Luxury Come True” is a certifying programme which has been launched recently to validate the knowledge necessary for employees to accelerate their careers, as well as for employers to help boost their performance.

With top-level brands increasingly customising offers to the needs of luxury clientele who looks for a flawless experience and tailored service at any time, employers in this field look for distinctive capabilities that are significant in the sector.

The programme provides an interactive knowledge base in the form of several training modules with shared values, codes and language, especially designed to prepare candidates to master the luxury etiquette and build the necessary skillset valued by potential employers.

A two-part learning platform, the programme takes the candidate on an 11-episode journey in the form of an eMovie, which follows the story of two individuals trying to discover the meaning of the “You Make Luxury Come True” slogan. What makes the series different is a well-blended mix of reality and fiction – each episode featuring a high profile guest, already involved in the luxury industry, who shares his or her personal take on specifics of this sector. These advisors, who come from diverse fields ranging from luxury brands to hotel designers or sommeliers, will ensure the Luxury Academy students are on a smart path into the luxury world. Each of them will provide their point of view to help guide relevant learning outcomes.

At the same time, a second part of the programme comprised of 11 eLearning modules, one per episode, puts the candidates into practical situations, giving them the possibility to enrich their knowledge and enhance their behavioural skills. Whether in the hotel business, retail or service, the candidates are faced with realistic luxury dimensions that not only provide useful perspectives, but also encourage them to apply their knowledge with hands-on tasks.

Being “Luxury Attitude Certified” gives students recognition for working on the only online programme of its kind, which will enhance the ability to excel in a profession constantly in contact with luxury clientele.