Dusit relaunches three-tier loyalty programme

Dusit International has relaunched its Dusit gold guest loyalty programme, featuring a range of benefits for use at participating hotels and resorts globally.

Members of the programme are entitled to a number benefits and services, including special room rates, dining credits, laundry discounts and complimentary amenities.

The programme offers three levels of membership for guests – Premier, Executive and Elite. Central to the programme’s revamp is the 'Instant Rewards' feature where members receive a special bonus on every stay. Based on their personal preferences and membership level, Dusit Gold members can enjoy perks ranging from spa credits to room upgrades upon check-in.

“The research we conducted indicates that recognition and free nights are perceived by guests to provide the greatest value, as such, these are key components of the new Dusit Gold programme,” said Dusit International vice president sales and marketing Erena Chan.

“The new Dusit Gold rewards members with benefits and perks that are relevant to them based on their personal preferences which they can enjoy instantly, every time they stay with Dusit.”

New members will qualify for the limited time Click for Gold sign-up offer valid now through 15 December 2015, including 25% discount off room bookings made 14 days in advance, 15% off room bookings made seven days in advance, late checkout until 2pm and full benefits, such as discounts on dining, laundry and complimentary Wi-Fi.

Current Dusit Gold members are also eligible to take advantage of this offer.