Joe's Crab Shack makes international debut

Joe’s Crab Shack has opened its first outlet outside of the USA at the Dubai Mall.

The franchisee partners, Saleh Bin Lahej Group–Hospitality Division, (SBLG-HD) are upbeat about the new concept. The opening of the new outlet marks SBLG-HD’s 54th operational outlet.

“We’re excited to bring the Joe’s dining experience to UAE,” said Mohammed Saleh Bin Lahej, group CEO, Saleh Bin Lahej Group-Hospitality Division.

“Our guests are in for a treat as they would get to experience the taste of shore as they tie on a bib and crack into one of our famous crab buckets.”

Joe’s Crab Shack offers southern flavours and spices, to go with fresh-catch seafood. Dishes include steampots; crab dishes featuring dungeness, snow and king crab; and seafood entrees.

SBLG-HD currently operates 54 restaurants from various chains such as Chili’s, Joe’s Crab Shack, Romano’s Macaroni Grill, The Pizza Company, El Chico, Cantina Laredo, III Forks and Silver Fox.