Groupe GM launches new amenity range with Nuxe

Amenities company Groupe GM and longtime collaborator Nuxe will launch a new amenity collection, as well as the rebrand of a Nuxe classic.

Inspired by Nuxe’s Spa line, the new Prestige Collection has been developed with "the art of unwinding and being pampered" in mind.

Available from November 2015, this line has been designed to complement prestigious hotels.

This new collaboration will include a variety of new products which reflect Nuxe’s and Groupe GM’s commitment to nature, and will be available in tubes, soaps and ecopumps.

Groupe GM president Laurent Marchand said: "We are delighted to have had the opportunity to work so closely with Nuxe again, and are extremely proud of this collection. Nuxe’s philosophy of ‘Beauty by Nature’ reflects our own values very deeply, and we were happy to work with them on this innovative new line."

Furthermore, to complement this new collection, and to match the new retail branding, Groupe GM has worked closely with Nuxe to redevelop its classic Reve de Miel amenities range.

The tastefully designed new packaging of Reve de Miel products will also be available from November 2015.