Chez Sushi opens second Oman outlet in Qurum

Fast-casual Japanese dining concept Chez Sushi opened its second Oman outlet in October in Qurum, an upmarket district near Muscat.

The restaurant is the sixth in the brand’s portfolio, and since the launch of the first outlet in January 2013, Chez Sushi has, on average, opened a new restaurant every six months.

Co-founder Hiba Kosta said: "Of course, we had high hopes for the business right from the start, but we weren’t expecting such fast expansion in the two and a half years since launch. It has been pleasing to see the market react so positively and I am thrilled that we have expanded ahead of our initial schedule."

She added: “In addition to a great concept, the management team also identified the need to work with strong business partners. In Oman, for example, we are extremely honoured to be working with Abu Mai Trading LLC, which already owns Oman’s Doner Kebab franchise and is part of the highly experienced OHI Group.”

Eihab Al Saleh from Abu Mai Trading LLC said: “We had tracked Chez Sushi’s success in the UAE market for some time and it quickly became clear that the brand prioritises quality service and products. We also saw that its success could be reproduced in new markets and we were very keen to be a part of that.”

With four outlets in Dubai, two in Oman, one in Bahrain and another in Saudi Arabia, Chez Sushi plans to open a ninth unit in the region before the end of the year.