Dubai set to welcome UK brand Dum Dum Donutterie

Dum Dum Donutterie, billed as the world’s first artisan baked doughnut or croissant doughnut brand, will launch in Dubai in December.

The UK gourmet donut brand, which uses only natural ingredients and steers away from traditional frying in favour of baking so the doghnuts can contain as little as six grams of fat, is the brainchild of chef Paul Hurley.

Dum Dum Donutterie Dubai is the vision of entrepreneurs Fadl Saadeddine and Mohammad Irshaid.

“I think donuts have a nostalgic value - no matter which part of the world you come from or what your age, everyone enjoys biting into a soft donut.

"With changes in cooking methods and use of natural ingredients, Dum Dum has given this sweet indulgence a foothold in a more health-conscious world,” commented Saadeddine.

Irshaid added: “We’re looking forward to bringing home UK’s most loved doughnut brand. While we intend to keep the essence of what Dum Dum UK offers, we will add in a taste of local flavours too. It’s important for us to absorb the local culture no matter where we open stores.”

Opening at Jumeirah Beach Road, the Dum Dum store will offers several varieties a day, ranging from salted caramel and glazed to chocolate dipped and creamy flavours.

Cros – which are baked croissant doughnuts, will also be available to customers along with juices, tea and coffee.