St. Regis makes Jamie Cullum a brand ambassador

Sarah Jacotine, December 10th, 2015

St. Regis Hotels & Resorts has announced jazz-pop singer-songwriter Jamie Cullum as its newest brand ambassador.

In his role as St. Regis Connoisseur, Cullum will continue to lead the Jazz Legends at St. Regis series, which to date has brought jazz performances to New York, Washington, DC, Istanbul, San Francisco, Mexico City and Bangkok.

The award-winning artist has also curated jazz music for the public spaces of all St. Regis hotels and resorts, which are part of Starwood Hotels & Resorts, globally, and compiled a playlist available on www.stregis.com/jazz.

“As both a songwriter and performer, Jamie Cullum simultaneously pays homage to jazz legends while offering a modern twist, bringing the genre to life for a new generation. This playful spirit is what we aim to capture at each and every St. Regis around the globe — traditional elegance through the lens of modern luxury,” commented Jim Petrus, Global Brand Leader, St. Regis Hotels & Resorts.

“Jazz is an innate part of the St. Regis legacy, and with performances scheduled around the world, we are thrilled to work with today’s jazz legend as we introduce Jamie as our newest St. Regis Connoisseur,” he added.

Throughout the Jazz Age, the Rooftop Ballroom at the iconic St. Regis New York played host to some of the most renowned jazz musicians with performances from greats like Count Basie, Duke Ellington and Buddy Rich.

“Jazz is woven into the fabric of our culture, ever evolving throughout history: respecting tradition, but also reinterpreting it. I am honored to work with St. Regis Hotels & Resorts to evolve their soundtrack, following in the footsteps of some of the finest musicians of all time who performed at the original St. Regis on 55th and Fifth,” said Jamie Cullum.

The St. Regis brand’s partnership with British-born Cullum began in December 2014 when he chose to launch his album Interlude in the US with an exclusive performance at The St. Regis New York. He went on to headline the grand opening of The St. Regis Istanbul as well as launch the Jazz Legends at St. Regis series with a performance at The St. Regis Washington, D.C. this past April.