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Royal Rose Hotel Abu Dhabi eyes Chinese market


David Thompson, December 16th, 2015

Royal Rose, a luxurious five-star hotel located in Abu Dhabi, is targeting the Chinese tourist market by offering a variety of new services. This is in addition to hiring trained Chinese staff to handle communications with the guests.

New services include special room rates, spa customized offers, Asian food buffet, in additional to more amenities to meet the expectations of Chinese guests.

"We have carefully designed various offers to ensure that the Chinese tourists coming to Abu Dhabi would lengthen their stay in the city and find no better place to enjoy the magnificence of the emirate," said City Seasons Hotels group general manager George Demitry.

According to a press statement from the hotel, some reports claim the Chinese market is pegged at 75% of the hospitality portfolio with as much as 50% of the Chinese tourists staying at five-star hotels.

"The long-term prospects of Chinese tourists are good for the country's tourism industry and the turnout of Chinese tourists in the UAE is expected to increase with the beginning of cool weather. Royal Rose Hotel is embarking on a campaign to ensure that the Chinese travellers feel more at home in the country's metropolitan Capital." added Demitry.

The Royal Rose also has informal to smart-casual dining including 'Printania' all day dining restaurant offering wide range of Arabic and international food, Barocco Restaurant specializes in European cuisine and Brasserie Café.