London takeaway concept Deliveroo comes to Dubai

London concept Deliveroo has officially launched in Dubai, delivering fine dining cuisine to people's doors in an average time of 32 miniutes. 

So far the company has secured exclusive delivery rights with outlets including Toko, The Sum of Us, Fumé, Mythos, Busaba Eathai, Big Smoke Burger, Circle Cafe, Rossovivo, Taqado Mexican Kitchen, Clinton Street Baking and Comptoir 102.

The service is currently available in Marina, JLT, Downtown, Business Bay, Media City, Tecom and Jumeirah neighbourhoods in Dubai, with further expansion planned in the coming months. 

The premium service enables customers to order, pay and the track progress of their delivery from purchase to supply online or though its app, which will be released at the end of this year.

General manager of Deliveroo UAE Anis Harb said: “For the customer, we are a service that delivers meals from your favourite local, quality restaurants in 32 minutes. We're seeing tremendous growth because we tap into two inherent consumer needs: better selection and faster delivery.

"We’ve seen it in ecommerce with Amazon, transportation with Uber; now we’re seeing it in food where customers are becoming more demanding, both on the reliability of the service and the selection of restaurants.

"These two elements combined make the 2.0 of food delivery. We are delighted to bring this concept that has been so popular in Europe to the GCC market.”

Launched in 2013 with the aim of offering the ultimate food delivery experience, Deliveroo collaborates with premium restaurants that do not typically provide home delivery to offer customers a range of new choices.

Deliveroo also currently runs a blog, which it will extend to cover Dubai, posting recipes, celebrity interviews and restaurant reviews.