Accor adds 'Elite Experience' to loyalty programme

AccorHotels has launched Elite Experience, a newly added benefit to the Le Club AccorHotels loyalty Programme.

Le Club AccorHotels, which is the loyalty programme of AccorHotels, currently has more than 23 million members globally, with members in Middle East growing at a rate of 40% annually.

The Elite Experience is an addition to privileges rewarded to Le Club AccorHotels members from room upgrades, up to 10% savings when booking direct at accorhotels.com, early preview to international sales offers, to the 'welcome experience' which allows guests seamless check-in and check-out services and many more.

With this new initiative, members of the Le Club AccorHotels loyalty programme can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to avail of entertainment events that have been packaged for what the statement describes as an "one-of-a-kind experience".

To kick off the launch of the Elite Experience, Le Club AccorHotels offered members a premiere platinum movie experience at a cinema house followed by a movie-themed dinner party at The Sofitel Jumeirah Beach.

“We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences," said AccorHotels Middle East vice president in sales, marketing & distribution David Henry.

“Elite Experience is just one extension of the Le Club AccorHotels Loyalty Programme and an example of how we strive to add greater flexibility, recognition and fun to our members’ experiences."

The other benefits for members of the Le Club AccorHotels loyalty programme is redemption stay credit, early access to private sales and room upgrades.

Guests interested in becoming a member can sign-up at the hotel, or online at www.accorhotels.com/leclub and the points earned are valid for life.