Pedrali
Monica Pedrali, CEO, sales and marketing director Pedrali Spa reveals a few secrets of keep a multi-generation business alive and ticking.
Have you introduced any new product ranges for 2016?
This January we have launched the lounger version of the Nolita outdoor steel seating, a collection that harks back to our origins as a manufacturer of purely outdoor furniture.
What is your core business concept and product range?
We mainly work with the contract sector. For this reason we manufacture products addressed to important public and private projects, and then sell them through selected retailers in the market. The collection is the result of a careful and accurate research aimed to create industrial design products with original shapes made of plastic, metal, wood as well as upholstered.
Which hotels have you recently partnered with?
We designed a hotel in Milan that was the centerpiece of the Expo Milano 2015. Klima Hotel Milano Fiere is talked about for its tower height of 60m completely covered by greenery.
Have you expanded the company?
We would like to continue the project of a family-owned company built 53 years ago by my father Mario. We always work with the idea of experimenting something new. A new material, a new technology, a new productive process. We have recently enlarged our wood production unit in Manzano. The aim of this project is to repeat the successful production model set up into the company’s headquarters in Mornico al Serio, near Bergamo, where a wide range of chairs, tables, complements and lamps in plastic, metal, and upholstered come to life.
Have you developed any new customer service initiatives?
We believe in our products and in our customers as well. Establishing personal relationships and working side by side with trusted partners has been essential. Somebody says that it is easier to find a new customer than to preserve an old one. We have been working with some of our customers for more than 40 years.
DID YOU KNOW?
Pedrali was founded in 1963 in Italy.
FACT: Pedrali has been a model of customer service, holding on to its loyal patrons for more than 40 years.
Tel: +39 035 83588 • Email: info@pedrali.it • Web: www.pedrali.it/en
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