Pool and spa event to arrive in Dubai 2016

New partnership will bring Piscine Middle East to the Dubai World Trade Centre on September 17-19 2016.

GL events, organisers of Piscine Global, Lyon has partnered with Dubai exhibition organiser dmg events to bring Piscine Middle East to the Dubai World Trade Centre on September 17-19 2016.

The new joint venture comes at a time when the Global Wellness Institute says that the UAE is the “top spa growth powerhouse” in the Middle East and North Africa.

“UAE hotels and leisure attractions boast some of the most impressive and luxurious pool and spa offerings in the world,” said dmg events hospitality portfolio group event director Christine Davidson.

“There is huge demand for pool and spa facilities throughout the entire region in the many new hotels, gyms, tourist attractions and residential developments.”

Euromonitor International reports that UAE spa revenues will reach US $ 495 million by 2019.

Davidson added: “We are pleased to be able to expand our event offering in September to now include a dedicated pool and spa event which will be located to the popular and well-regarded The Leisure Show, which showcases saunas, fitness, wellness, sports, recreational fun, adventure, outdoor furniture, landscaping, design and lighting products and services.”

Piscine Middle East and Piscine Asia manager Noémi Petit said: “We are excited to be entering the Dubai market, bringing our expertise in the global pool and spa industry together with dmg events’ Middle East and Asia’s knowledge of the market here.”

“After two editions in Abu Dhabi, Piscine Middle East will deliver the pool and spa market a dedicated show with not only the crème de la crème of local and international providers for pool and spa designing, building and renovation, but also events for the pool professionals such as Piscine Water Tests (equipment demonstrations in real situation in a swimming pool), a new products area and a technic visit to a recent swimming pool,” Petit added.