Four Points by Sheraton brand enters Ethiopia

Starwood Hotels & Resorts Worldwide will introduce its Four Points brand in Ethiopia with a new-build property developed by Alemgenet Trade & Industries PLC, an Ethiopian private liability company.

Slated to open at the beginning of 2019, Four Points by Sheraton Addis Ababa, Meskel Square marks Starwood’s first new hotel in Ethiopia since the opening of the Sheraton Addis Ababa, a Luxury Collection Hotel, in 1998.

Located on the main road leading to Bole International Airport, the hotel is a short walk from popular city landmark, Meskel Square, and a quick drive to the United Nations and African Union Headquarters.

“The entry of Four Points to Ethiopia, one of Africa’s fastest growing economies, is a significant addition to our rapidly expanding portfolio in the region,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.

“As home to Africa’s largest airline, Addis Ababa is a key hotel market and an ideal city for a brand that serves the modern, everyday traveller."

Alemgenet Trade & Industries PLC managing director Alem Fitsum said: "We are very pleased to have reached this milestone, and we look forward to working with Starwood to provide our guests the comfort and authentic service they have come to expect from the Four Points brand."

Four Points Addis Ababa, Meskel Square will feature 450 stylish and contemporary guest rooms, including 44 suites and a Presidential Suite.

The hotel will also offer several food and beverage options including an all-day dining restaurant, a roof top speciality restaurant, a pool bar, and a lobby bar and lounge featuring the brand’s signature Best Brews programme.

Other hotel facilities will include a fitness centre, an outdoor pool, an extensive spa facility and over 2000m² of meeting and ballroom space.

The hotel will feature all of the brand’s defining elements including Four Comfort Bed, free bottled water in all rooms and suites, and fast and free Wi-Fi throughout the hotel.

“The Four Points brand has the largest global pipeline in Starwood and accounted for almost 45% of all deals signed in the region last year,” said Starwood Hotels & Resorts, Africa and Middle East SVP acquisitions & development Neil George.

“With two Four Points Hotels currently operating in Africa and five more in the pipeline, the brand is enjoying great interest and traction with developers across the continent.”